When launching a product, it is crucial to have a comprehensive understanding of the market landscape. REALITY can provide the insights needed to make informed decisions and strategically advance your project.
Once a project’s intent is clearly defined, we can begin exploring and developing ideas and methodologies to address the brief. At this stage, exploring a broad range of options is beneficial, allowing for refinement into a more focused direction.
Multiple ideas have been narrowed down to a preferred solution, the next step is to transform them into a dimensional digital representation. This model serves as a foundational tool that informs and supports subsequent stages of the project.
A computer-generated image of your project that incorporates context and details such as a setting, materials, textures, and colourways, bringing it to life. These visuals can be valuable assets for fundraising, marketing and advertising efforts.
REALITY recognise the importance of protecting your idea and ensuring that others do not benefit from your hard work or innovation without your consent. REALITY can collaborate with you and your legal advisors to provide imagery and drawings that support your filings.
There is no substitute for the insights gained from physically handling a product and testing it in its intended use case. From in-house 3D printing to production-representative models, REALITY can deliver a physical prototype to support your project and progress your business case.
Throughout the early development stages, manufacturability remains a key consideration without compromising creativity. During development, REALITY will identify the most suitable manufacturing methods for your project and ensure that all parts and components are designed accordingly.
Our interior design service includes the design and implementation of interior spaces according to your ideas. We create a harmonious ambience that combines functionality and aesthetics.
REALITY can assist you in identifying and liaising with potential suppliers to obtain capacity information, lead times, and quotations, to compile a comprehensive comparison for guiding you in informed supplier nominations.
Using specialist equipment, REALITY can digitally capture an existing physical product. At this stage, a part can be replicated using 3D printing, or you may opt to extend the service for REALITY to recreate and optimise the part as a 3D CAD model, unlocking the potential for other manufacturing methods. REALITY can also capture environments or reference geometries to guide the accurate development of entirely new designs.
REALITY’s purpose is to bring ideas and projects to life, and we are happy to integrate with and enhance an existing team. With 8 years of experience working for two of Britain’s most renowned brands in the automotive industry, a highly multidisciplinary field, REALITY is well-equipped to collaborate seamlessly with your business. Our experience working alongside Electrical, Aerodynamic, Ergonomic, Mechanical, Structural, Quality and Manufacturing Engineers enables us to quickly understand new challenges and drive aligned solutions forward.
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